Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a link, advertisement, or search result after seeing it. It is a primary Key Performance Indicator (KPI) used to gauge how effectively your online content captures audience attention and interest. The CTR Formula
CTR is calculated by dividing the total number of unique clicks an item receives by the total number of times it was viewed (impressions), then multiplying that result by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100 Clicks: The number of times users interact with your link.
Impressions: The total number of times your link or ad was displayed on a screen.
Example: If a Google ad is shown 1,000 times and receives 50 clicks, the CTR is 5%. Why CTR Matters
Monitoring CTR provides actionable insights into your audience’s behavior and the health of your campaigns: Clickthrough rate (CTR): Definition – Google Ads Help
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